Catharine is a veteran national sales (and national sales operations) executive in the United States. She has 17+ years of experience in the medical industry. She has significant experience in negotiating and securing business within distribution channels, Gov. and Payors, B2B, B2C, 3rd party vendors, E-commerce, and customer facing channels. She is expert at creating/capitalizing ion strategic partnerships, demand planning, distribution channels for B2B & B2C, commercial sales operations program design and implementation

Catharine has travelled extensively across the United States. Due to the nature of her excutivel level positions, she has developed excellent communication skills and an ease when interacting with people from all walks of life and with different points of view. Presently she is Head of US Sales, U.S. Healthcare for Philips Lifeline which is the first, and number one provider, of medical alert systems in the United States. Catharine earned both her B.S. Biology and B.A. Psychology from University of California, Irvine and lives in California.

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